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All About Amour Bridal

February 4, 2018

A lot of people ask me how Amour Bridal came to be so I thought it was time to share a little history about our company!


We opened our doors in July of 2015, just over 1 month from my own wedding which was May 23, 2015. I had always wanted to run my own business and in 2012 earned my MBA from the University of Massachusetts. That was my first step to following my dream! I moved to Austin in 2012 with my now husband and worked a few different jobs trying to find my way. I knew if I started a business it had to be something that I was totally passionate about and willing to sacrifice so much of my life to get it started.


Fast forward to 2014 when I started looking for my own dream wedding dress. I was shocked that there were no bridal stores in the towns north of Austin! Nothing in Round rock, nothing in Cedar Park, 2 of the fastest growing areas in the country! How could that be? 


I wanted to offer a more convenient option to brides in these areas. Having a background in customer service I knew I could offer the best experience around and sell dresses at affordable prices! With the help and support of my husband and parents we started to plan and opened our doors. It has now been over two and a half years and we have grown so much! This past year we hired our first few associates. Read on to meet our amazing staff!


Kristen Fitzpatrick




As the owner of Amour Bridal I do a little bit of everything! I work directly with many brides, but also do everything else for the business from accounting to attending bridal markets to pick out new merchandise. When I am not at the store I am spending time with my 1 year old daughter and husband! 



What is my favorite things about working at Amour Bridal?

The look on a customers face when she has found the dress! It is truly a special moment where the customer feels beautiful and envisions herself walking down the aisle on her wedding day.


Ashley Swoda

Bridal Consultant